- Oct 3, 2009
- Brandon Wade
- 10 comments
- 7299 Views
Hope you don’t mind that I join the conversation.
This new subject is very interesting as it turns up again and again on the blog. Let me approach it from a different angle.
Creating a good profile is nothing less than Direct Marketing.
You wish to promote something and it is YOU.
The laws of DM state that it is necessary to have a personal approach to the prospect. But who then is your prospect ? It is an SD, but what does he look like and how does he think and how does he view you ?
Ever sat down and thought “what does Henri think and how does he view me ?” Might be an interesting exercise.
So the purpose of your personal approach is to initiate response.
In DM, e-mailing is often seen as unwanted post (spam) and it rapidly disappears in the electronic shredder via the button “delete”.
All e-mails are very furtive.
You have to be really convincing to grab attention, so use an easy style of writing with a natural flow. Sentences no longer than seven words and every word no longer than seven letters.
First sit down and take a piece of paper and write your message down, lay it aside and next day have another look at it, change words and sentences, read it aloud ! Does it SOUND good ?
Yes does it sound good, after all you are talking through cyberspace.
Your reaction here ? Forget it, no way, much too much a waste of time and energy.
NO, it is not a waste of time. After all you wish to get his attention !
You promote yourself on this site. Are you a waste of time ?
Your SD is just around the corner, if only you pay attention to your presentation.
DM is created along the rules of AIDA ! Sorry, not Verdi’s opera.
These are the things to look for in your Profile.
We know from the science of DM that within 5 seconds the prospect
(your SD) will read on or skip it or delete it.
Start with 3 nice photos, smiiiiiiiiiiile !!! Don’t look sour or angry.
Look into the camera (like Mona Lisa) and tilt you head a bit sideways, in body language this is asking “dont you like me ?”
Now your SD will read the text. The tone should be a happy message.
What the Germans (Freud, Jung) call “ein haha Erlebnis”, a happy experience.
The circle is the symbol of perfection. Any good story has a beginnging and then moves in all kinds of directions, swerves and turns and meanders, but comes back to where it started, the beginning.
The laws of DM dictate that the last line should be a nice farewell.
Sunshine on the page. Try it tomorrow, greet everyone with this:
I wish you a nice sunshiny day ! Observe the reactions.
They all look at you and smile and think you are a nice person.
Then the reader, your SD, would love to know more, you are sunshine.
I see words like “fakes, posers, time wasters, liars, con-artists” thrown at me in the last line of the SBs Profiles.
To the reader this is abusive. And what to think for a farewell like these famous last words: money, I just like money.
This goes completely against the grain of DM.
How about games. Yes, the process of seeking arrangement is like the dance of courtship. You e-mail and talk over the phone and meet
(oh gosh, have nothing to wear) and try not to be nervous and drink moderately. Your SD will try and put you at ease and in the end the dance will really turn into courtship.
You have successfully attained the arrangement you are both seeking !
Yes and what about the notion excited. How can you get Henri excited ?
Very simple, just tell me you want us to have a black lab.
Now for the circle. I hope you don’t mind that I joined the conversation.